The reality of using any free online marketing strategies is that although they may be cost free they still come at a cost nonetheless! Obviously the attraction of anything for free is hard to resist and especially for many online marketers! Not only are they a resourceful bunch, but in many cases they are also cash strapped as well. When marketing on the internet however we have other assets of equal value to the money we are trying to save but often tend to be overlooked. Since using certain business marketing strategies can save us money, we loose sight of these other equally important assets and this can be a crucial mistake. Not all these strategies are effective enough to justify their use and we need to recognize this and learn cost free does not always means there are no costs involved.
Here are 3 ways in which using ‘cost free’ but ineffective business marketing strategies online can end up costing you more than you realize.
When marketing on the internet there is a lot of tasks that need to be completed and usually that responsibility is yours alone. Therefore time is very valuable and you can not afford to waste it. Once you fall behind it can be very difficult and frustrating to catch up and when you are not making progress this can be demoralizing. Mounting frustrations can lead to mistakes which in turn take even more time to correct. When using any free business marketing strategies it can take some time to tell if they are effective, and if they are not, you have just wasted a lot of time. It is always good to consider it a lesson learned but time has been lost nonetheless!
Make no mistake your energy level is directly related to your level of productivity. In fact it is normally our level of enthusiasm that propels us to greater heights, so it is important to bring as much energy to whatever it is we are doing. In this way we can then expect the best results and this is a important factor in the performance of most online marketers. Once again if you are pursuing any strategy, you are using all your energy to make sure it works correctly. In addition you are also excited about the prospects of the results and this excitement tends to ‘spike’ your energy levels. If a certain strategy ‘fails’ you, through no fault of your own, you have expended a good amount of energy on it that could have been put to better use elsewhere!
Having patience and the necessary perseverance is a basic requirement when using any free or paid for business marketing strategies. The difference here is you generally have a much better idea of what to expect from paid strategies, after all that is why you pay for them! When investing your time and energies into something that is not working it is human nature to tend to lose patience. Losing your patience can lead to making bad decisions, increasing your stress and frustration and eventually having you give up on your dream.
Free online marketing strategies are not always that! Just because many online marketers are using business marketing strategies that cost no ‘money’ using the wrong one can cost them dearly! You see when marketing on the internet we have other assets just as valuable as money, and these need to be protected as well! 3 of these assets are discussed above. The examples presented demonstrate the value of these assets to your business and how, if not protected properly, can easily dash your hopes of achieving success online. In the end free is only good if it does not cost you anything!